Auto Trader Case Study

The Challenge

What was the problem?

We were looking to consolidate our registrars that we were using at Auto Trader into one place. We were using multiple different vendors and decided that we need to consolidate all of this management into one solution. Moving from multiple different registrar’s each with their individual use cases was the main challenge.

The Solution

What process was taken to solve your problem?

We needed to look into the market and review different providers that would be able to provide a solution that we required. We wanted a provider that would provide us with domain and brand expertise as well as great support. We also needed a provider that would allow us to manage the multiple registry use cases that we currently have but nicely organised within one system. Safenames were able to provide a solution which proved very cost effective for our business.