Navigating Complexity: The Cushman & Wakefield Blueprint for Global Domain Management

Sep 11, 2024, 16:55 PM

---

The Challenge of Scale: Managing a Global Domain Portfolio

Cushman & Wakefield, a leading global firm operating in approximately 70 countries, faced significant challenges in managing their huge domain portfolio. This case study examines how strategic partnerships and expert guidance facilitated a digital transformation in their approach to domain management, greatly enhancing their operational efficiency and control across global markets.

Cushman & Wakefield's initial dilemma centred on the disparate management of their extensive domain portfolio, scattered across various registrars and agents worldwide. This decentralisation created significant hurdles in domain visibility and management, making it challenging for the firm’s multiple offices to oversee and utilise their digital assets effectively. The need for a centralised system was evident, one that could provide cohesive management and streamline administrative processes.

Strategic Solutions: Centralising Domains

To address these challenges, we proposed and implemented a strategic consolidation plan. This plan involved centralising Cushman & Wakefield's domains into a single, easily accessible platform. Key elements of the strategy included:

• Centralised Domain Management Platform: Introduction of the International Domain Portal (IDP), a robust tool that provides a unified view of all domains, allowing for easier access and management from a central point.
• Expert Advisory and Support: At the heart of our strategic solution was the assignment of a dedicated account manager. With their deep expertise in navigating the complexities of global domain management, they played a pivotal role in tailoring the approach to cater to the unique needs of different regional offices.

The implementation of the new system equipped them with a host of enhanced capabilities:

• Improved Visibility and Control: The centralised platform facilitated better visibility across the company’s domain assets, simplifying tasks such as DNS management, domain renewal, and security settings.
• Efficient Regional Management: With improved tools, regional managers could handle local DNS changes and updates more efficiently, ensuring that domain strategies were aligned with local market needs without compromising global brand integrity.
• Security and Compliance: Centralised control also improved security measures across the board and ensured compliance with international cyber security standards for maintaining trust and integrity in digital spaces.

Future-Proofing Operations

Having a domain management system in place at Cushman & Wakefield resolved the immediate operational inefficiencies and positioned the firm to better manage its digital assets in alignment with its global expansion goals. The enhanced system has laid a foundation for:

• Scalability: As the company continues to grow, the scalable nature of the domain management system means that new domains can be easily integrated without disrupting existing operations.
• Proactive Management: With a more proactive approach to domain management, Cushman & Wakefield can anticipate potential issues and address them before they impact business operations.

A Model for Success: Lessons Learned from Cushman & Wakefield

Cushman & Wakefield’s journey from a fragmented to a streamlined domain management system highlights the importance of strategic domain oversight in today’s digital-first business environment. For organisations facing similar challenges, this case study is a testament to the benefits of partnering with experienced domain management professionals to achieve a cohesive and controlled digital presence.

Ready to enhance your domain management strategies and ensure seamless digital asset management across geographical locations?

Contact us today for expert consultation to transform your operations, leading to greater efficiency and sustained business growth. Let us help you navigate your domain management challenges and unlock your business's full potential.