On March 27, 2019, .inc launched globally. “Inc” is synonymous with business in nearly every part of the world, and .inc is offering businesses the opportunity to get a gTLD that quite literally means business. More than 20 percent of the Fortune 100 Companies and Forbes 100 World’s Most Valuable Brands have already registered .inc domains – including Amazon.inc, Facebook.inc, LinkedIn.inc, Twitter.inc, BMW.inc, Goldman.inc, Infinity.inc, Chanel.inc, and hundreds more. This gTLD is gaining traction around the world with registrations in more than 20 countries.

Early adopters are using .inc domains in many different ways – corporate sites, new ventures, investor relations pages, employee portals. Freshii, a fast casual restaurant franchise, is using Freshii.inc as its corporate site (previously ir.freshii.com). Paul Hughes, Chief Business Development Officer at Freshii says, “we are using Freshii.inc for our investor relations page because .inc means business and this is where our corporate content lives online. We can see this becoming the trend for many more public companies moving forward,”

Collab, a digital design and entertainment studio based in LA, has switched from CollabCreators.com to Collab.inc because their old URL caused customer confusion. The company was mistakenly referred to as “Collab Creators,” rather than its actual name “Collab Inc.” Dave Rosner, EVP Head of Marketing says, “for the past several years we were using the domain collabcreators.com. That led to some confusion since our company name is Collab. The domain Collab.inc solves this problem. Now our company and domain name match perfectly, at Collab, we are always on the hunt for new and better solutions, and we really prefer the shorter .inc url.”

Hundreds of businesses have purchased .inc domains over the past few months and it will be interesting to see how they choose to use them. The opportunities are endless with no restrictions on .inc domains they can be used by any individual or business and are available in the languages of over 190 countries. With extensive naming options available, .inc gives companies the opportunity to take full control of their business name and domain name without compromising on either.

Businesses can register any .inc domain, including single-letters and single-numbers, for a premium flat fee. Rather than pricing .inc at $10/year and watching many of the best names get taken immediately, .inc has priced their domain at a premium in hopes of avoiding cybersquatsers allowing businesses to register the .inc domain they want – even if that search is performed 5 or 10 years from now.

To make this domain even more compelling to businesses, .inc has partnered with popular brands like LegalZoom, 99designs, WeWork, and Delta Air Lines to include more than $2,500 worth of free member benefits with every domain. These services make .inc a unique domain ending that appeals to budding entrepreneurs and SMBs, as much as global enterprises.

Author – Intercap Registry