The new .website gTLD extension is widely applicable. This extension will provide users with an alternate solution to register their brand on a TLD that is truly not restricted in scope by any specific industry. Dot WEBSITE will serve as an open and available-to-all namespace which will invite innovation and fresh possibilities at a global level. And it's likely going to become 'the' domain extension of choice for many online businesses/users. Some (not many) business owners and registrants got their first choice of a .com names, but many did not. When the .com registry gained its momentum selling names early on, the North American market and particularly the United States were the first and primary purchasers of .com names. Although other generic top level domains have been introduced (.info, .biz, .net, .org), none of those names have the true global generic appeal of the .com brand... and now, the .website brand.
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