The new .web gTLD extension is widely applicable. And it's likely going to become 'the' domain extension of choice for many online businesses/users. Some (not many) business owners and registrants got their first choice of a .com names, but many did not. When the .com registry gained its momentum selling names early on, the North American market and particularly the United States were the first and primary purchasers of .com names. Although other generic top level domains have been introduced (.info, .biz, .net, .org), none of those names have the true global generic appeal of the .com brand... and now, the .web brand.
The goal of the new .web gTLD is to provide a new/better way for businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand. Registering a .web domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .web domain name you want before it's taken.
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