Blogging is a term used to describe personal journaling... but it's also the platform. Over 60% of businesses currently use a blog to help facilitate inbound site traffic and to establish their expertise and credibility. This means that the new .BLOG gTLD extension is not just for individual bloggers, but also for businesses looking to expand their reach to both existing customers/constituents and prospective clients. Dot BLOG offers a domain extension for bloggers, blogging platforms, blog apps, and anyone else who is connected to the blogging world.
The goal of the new .blog gTLD is to provide a new/better way for businesses to disseminate relevant infomration to their site visitors and readership--and to bolster consumer confidence in their brand. Registering a .blog domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .blog domain name you want before it's taken.