The new .SOY gTLD extension is completely unique in that it offers several applications and domain namespace opportunities. Dot SOY can truly be used in a number of clever ways. For example, if your company offers soy products this domain extension is great for marketing, promotions, and awareness. But the word 'soy' in Spanish means "I am"--so the .soy extension may also be used for self-promotion. This new domain name may be used in so many fun and creative ways--to promote events, market merchandise, build online communities, promote fundraising efforts... the list goes on.
The goal of the new .soy gTDL is to provide a new/better way for companies (of all types) as well as individuals to make their websites easily identifiable to their clients--and to bolster confidence for thei online audience. Registering a .soy domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .soy domain name you want before it's taken.