The new .support gTLD extension applies to so many types of businesses. Whether you offer support within an organization or support is what your organiztion offers (e.g., tech support like the Geek Squad, or customer support for just about any reatailer), the new .support domain extension is a must-have for your brand. Registering a .support gTLD for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do. It will help strengthen your online identity and increase customer confidence, as well as boost advertizing, which will inherently increase search rankings. Be sure to get the .support domain name you want before it's taken.