The new .florist gTLD extension is ideal for companies that work with--well, flowers and plants. Whether you own/operate a flower shop, a commercial plant service, are a wholesaler, distributor, or even a botanist, registering a .florist domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .florist domain name you want before it's taken.