The goal of the .holdings domain extension is to provide a new way for financial companies to better identify their websites with their clients and boost consumer confidence. The term ' holdings ' is generally understood to refer to the portfolio of stocks or securities that a person or company possesses, so it will help identify your business to your clients immediately. The use of .holdings along with your company name is certain to give your website a strong and memorable presence on the Internet and instill confidence in your clientele.