The internet has become 'the' place for people to find information, advice, answers, advice, and even guidance. If you are a guru, then registering a new .guru extension is the perfect way to brand and position your website as a resource for people in search of the information and knowledge you provide. Plus, having an industry specific domain name will help boost advertizing and help you promote your business more effectively, increasing search ranking and relevance of your brand! And who doesn't want to have a leg up on the competition?
If you are an expert, an imparter of knowledge--whether in a particular field or on a specific topic--the new .guru gTLD is for you! It really doesn't matter what the field or topic--perhaps you're a guru of sports, all things techie, or maybe your a guru of donut making? Registering a .guru domain name can help you tell the world that you are the expert in your field or realm. You're a GURU. Isn't it time everyone knew this about you?