The fitness industry is huge... MAJOR! And to be associated with the word 'fit' is a common goal for many of us--and as a result, the term "fitness" is one of the most searched terms on the web today. The new .FIT gTLD extension can be used for fitness clubs and gyms, online weight loss sites and applications, sport and gym equipment manufacturers and retailers, nutrition stores, and even bloggers who write about being fit/fitness and related topics. Dot FIT is also great for non-profit organizations that encourage others to get active and eat healthy.
The goal of the new .fit gTDL is to provide a new/better way for fitness businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand. Registering a .fit domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertising efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .fit domain name you want before it's taken.