Searching the newspaper for a job is a thing of the past. These days, people either search online job boards or use an agency. Either way, almost all of the searching and hiring is done online--millions of people search for jobs, or candidates to fill jobs, online daily. Registering a .work domain extension for your brand will help you attract more candidates, companies who need your services, and ultimately grow your business. When you register a .work domain name you are letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business more effectively online, increasing search rankings and lead gen for your business. Be sure to get the .work domain name you want before it's taken.