If you specialize in selling footwear online, or manufacturing or distribute footwear, the new .shoes gTLD is perfect for your business. Registering a .shoes domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .shoes domain name you want before it's taken.