If you are a business owner, specifically a non-governmental organization (non-political, not-for-profit, etc.), the new .NGO gTLD is perfect for you. The term NGO is synonomous with organizations and groups that focus a large majority of their business efforts on humanitarian related work and projects. The new .NGO domain extension is relevant alternative for these non-governmental organizations (NGOs) because it creates a safe, relevant name space online, and is much more specific than .org, .com, and/or .biz. So now you may registger "orgnaization.ngo" domain names for your business, to strengthen your online footprint, making it easier for your customers and prospects to find you online.
The goal of the new .ngo gTDL is to provide a new/better way for non-governmental organizations to make their websites easily identifiable to their clients--and to bolster confidence for their online audience. Registering a .ngo domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .ngo domain name you want before it's taken.