nTLD domain names

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The .商标 New gTLD extension, which means 'trademark' in simplified Chinese, is the premier choice for any website that deals in Chinese trademarks. With a .商标 domain name, which means "trademark" in Chinese, it is easier than ever for any website that provides services and information relating to a Chinese trademark(s) to connect with their intended audience. When you register a .商标 domain name, the message you are sending to your Chinese users is that their needs are your first priority, helping them feel comfortable trusting your site with their trademark needs.

The goal of the new .商标 (trademark) gTDL is to provide a new/better way for Chinese organizations to make their websites easily identifiable to their clients--and to bolster consumer confidence in their brand. Registering a .商标 (trademark) domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .商标 (trademark) domain name you want before it's taken.

Are individual .商标 registrations allowed?

Yes, but restrictions apply

Will I need to provide additional information to register a .商标 domain name?

Yes↓

“.商标”, pronounced “Shang-Biao” domain name registrations are open only to individuals, enterprises or organizations who hold valid trademark registrations or applications. They may rely on their existing trademark registrations or applications to apply to register “.商标” domain names in accordance with this Registration Policy.

Do restrictions apply to some .商标 domain names?

Yes ↓

The internet is 'the' perfect resource--it serves up information on essentially any topic you can dream of. With smart phones and tablets literally at every fingertip across the globe, people want access to that information right now, right where they stand. Every day, billions of people conduct online searches to find out 'how' to do something... they want tips, tricks, suggestions, recommendations, and anecdotes. So whether you offer recipes for how to make chocolate ganache, change the oil in your car, or advice on which stocks to choose for retirement, registering a .商标 domain extension for your brand will undoubtedly increase your web traffic and help you grow your business and readership, by letting your customers and prospects know exactly who you are and what you do. Be sure to get the .商标 domain name you want before it's taken.

Are IDNs available?

Additional IDNs are not supported for this extension at this time.

Why should I register a .商标 domain name?

If your business would benefit from having a domain name with the .商标 extension—if you want to grow and/or protect your brand(s) within this specific market, registering additional domain names, specifically new gTLDs, is the best way to optimize your naming strategy. This extension is ideal for any business that deals in Chinese trademarks. It's also great for bloggers who write about Chinese trademark business and related topics. Registering a .商标 domain name will boost advertizing and help you promote your business more effectively, increasing search ranking and relevance of your brand!

Who can register a .商标 domain name?

In accordance with ICANN schedule of reserved names the following are restricted: “EXAMPLE” shall be reserved at the second level and at all other levels within the TLD at which Registry Operator makes registrations.Two-character labels: All two-character labels shall be initially reserved. The reservation of a two character label string may be released to the extent that Registry Operator reaches agreement with the government and country-code manager. The Registry Operator may also propose release of these reservations based on its implementation of measures to avoid confusion with the corresponding country codes.

How long does it take to register a .商标 domain name?

This may depend on what phase of the launch we are in, but during General Availability .商标 registrations should take no more than 24 hours.

What are the valid characters and length requirements for .商标 domain names?

.商标 domain names must comply with the following:

Minimum of 1 and a maximum of 63 characters;
Begin with a letter or a number and end with a letter or a number;
May contain letters (i.e., a-z, A-Z), numbers (i.e. 0-9) and dashes (-), and may not:
1. Begin or end with a dash
2. Contain a dash in the third or fourth positions (respectively)
3. Include a space

Register your .商标 domain today

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