The new .world gTLD extension is ideal for organizations of global scale--as well as companies that have 'world' in their name (e.g., "computer.world"). Regardless of the industryin which you conduct your business--finance, telecommunications, technology/IT, travel (the list goes on)--registering a .world domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do... and that you operate on a global scale. And it will help boost advertizing and help you promote your business more effectively online, increasing search rankings for your business. Be sure to get the .world domain name you want before it's taken.