Today... as in the here and now. Sometimes you want to let your customers know that there is an urgency to your request, or about a limited time offer... or perhaps you want to date a blog post or news article. The new .today domain extension can be used for so many things. For example, a healthcare company offering assistance to patients who want to quite smoking could register, "stopsmoking.today". A news channel could register "news4.today", or a business offering daily discounts on products/services could register "yourdealhere.today". The gTLD is a great marketing tool for almost any organization. Be sure to get the .today domain name you want before it's taken.