From the smallest at-home experiment to the most elaborate scientific endeavor (think NASA), every scientist relies on the legacy (research) of scientists before him over. The age of the internet, and the new .science gTLD, has made sharing this legacy much easier and accessible to a much broader community. Whether you are a scientist or a scientific institution, registering a .science domain extension for your brand will help you grow your business or membership, by letting the world know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .science domain name you want before it's taken.