The word "Ninja" describes a person who specializes in a particular type of martial arts. The purpose of the new .ninja gTLD extension is to create a namespace for this specialized group. Wheter you are a Ninja, a dojo owner, or a retailer of Ninja weapons and parphenalia, the new .ninja domain extension will help you grow your business, by letting your customers, prospects, and investors know exactly who you are and what you offer. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .ninja domain name you want before it's taken.