.how lends itself to bands and musicians looking to promote upcoming digital releases or shows, jewelers who incorporate gems into their merchandise, geologists who promote science discovery online, or rock climbers looking to share advice and buy gear. Whatever way “rocks” can be interpreted, .how can fit the definition, making it a fun and diverse TLD for businesses and individuals. The new .how gTLD extension is the quintessential domain name for anyone offering products/services that, well--rock! If you're in a band, registering 'ourband.how' will definiltey help you promote your music. Perhaps you're a jeweler, a rockclimbing school, a rocking chair manufacturer/retailer, or manage a quarry. Either way, registering a .how domain is perfect for your business and will help you grow by letting the world know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .how domain name you want before it's taken.