The new .home gTLD extension has become popular within the real estate market--for those who sell, buy and invest in houses. Dot HOME can be used by the real estate market to list homes and help buyers and sellers connect online, but .HOME is applicable for more than just real estate professionals. This new gTLD is also proving strategic for other types of companies that leverage creative web addressses as part of their marketing plans--if you're tackling a DIY project, perhaps remodeling a kitchen or living room, or blogging about home related topics such as creating a home, starting a family, or finding the right community.
The goal of the new .home gTLD is to provide a new/better way for real estate businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand. Registering a .home domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .home domain name you want before it's taken.
Do restrictions apply to some .home domain names?