Faith is a global term that can represents something different for everyone, but generally reltes to religion. Regardless of your faith, having faith is an important exercise that is enhanced greatly by community, individual growth, education, and introspection. The new .faith gTLD is a digital forum--a platform-- that will undoubtedly an online ""home"" for so many different individuals and groups from all over the world to build sites, forums, and blogs to explore their faith, grow in their faither, share their faith and experiences.
The goal of the new .faith gTLD is to provide a new/better way for individuals and groups to connect with people around the globe... It will make your website(s) easily identifiable to others. Registering a .faith domain extension for yourself and/or your brand will help you grow your membership, by letting your community know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (and your deals) more effectively online, increasing search rankings. Be sure to get the .faith domain name you want before it's taken.