It's no surprise that coffee is one of the most consumed beverages in the world. Each year coffee companies spend millions of dollars creating product, and consumers spend billions embibing coffee drinks and coffee flavored goodies. Not to mention the the technology and machinery behind the wonderful treats baristas serve up every day. The new .coffee gTLD extension is ideal for companies in the coffee business! Whether you own/operate a coffee shop, are a coffee paraphernalia retailer, manufacturer barista machines, or you are involved in import/export/roasting of coffee beans, registering a .coffee domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .coffee domain name you want before it's taken.