Whether your a college, a charter school, a prep school, or a private pre, elementary, secondary, or high school--or even a trade school--your institute is offering education on some level. The new .mba domain extension offers a more relevant alternative to the existing .edu extension that is used today. The new .mba gTLD is for the elite and specialized educational institutions. Take The Naval Academy, for example. They can now register thenaval.mba. Registering a .mba gTLD for your educational brand will help you let your customers (students, prospective students, and investors) know exactly who you are and what you do. It strengthens your online identity and boosts advertizing, which will inherently increases search rankings. Be sure to get the .mba domain name you want before it's taken.