The new .contractors gTLD is specifically for contractors--general and specialized alike--looking to increase online visibility and consumer confidence. Registering a .photography domain name for your brand will help you 'capture' more customers and prospects, by letting them know exactly who you are and just how passionate you are about the services you offer. And it will also help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. And who doesn't want to have a leg up on the competition?