When you hear the word "foundation" attached to a company name, you immediately know you're dealing with a specific type of business. The new .foundation gTLD extension is ideal for non-profits, charities, and the like--companies with a purpose of giving back. Registering a .foundation domain extension for your brand will help you grow your business and raise more money, by letting your customers and prospects know exactly who you are and what you do. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .foundation domain name you want before it's taken.