The new .zone gTLD extension is truly applicable to so many businesses... ideal for companies looking to identify themselves with a specific area of expertise. But it is also great if the word 'zone' is part of your company name. For example, if your company name is "The Jump Zone" you would register 'thejump.zone'. Registering a .zone domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you offer. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .zone domain name you want before it's taken.