The goal of the new .theater gTLD is to provide a new/better way for theaters to make their website easily identifiable to their consumers--and to bolster consumer confidence in their brand. Registering a .theater domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do--and offer. And it will help enhance advertizing efforts and help you promote your business (and your deals) more effectively online, increasing search rankings. Be sure to get the .theater domain name you want before it's taken.