The goal of the new .salon gTLD is to provide a new/better way for beauty and/or salon-specific businesses to make their websites easily identifiable to their consumers and clients--and to bolster consumer confidence in their brand. Registering a .salon domain extension for your brand will help you grow your business, by letting the world know exactly who you are and what you do. And it will help enhance advertizing efforts and help you promote your business (or yourself) more effectively online, increasing search rankings. Be sure to get the .salon domain name you want before it's taken.