The new .cool gTLD extension is truly applicable to so many businesses... ideal for companies looking to let the world know about their cool website, a cool new product or idea. Or perhaps you are in the business of cool--maybe ice sculptures or air conditioning. In either case, registering a .cool domain extension for your brand will help you grow your business, by letting your customers and prospects know exactly who you are and what you offer. And it will help boost advertizing and help you promote your business (or yourself) more effectively online, increasing search rankings for your business. Be sure to get the .cool domain name you want before it's taken.