|Why register .py?
|Paraguay is a landlocked country nestled in heart of South America. In fact, Paraguay is known as 'The Heart of America', or Corazón de América. The capital is called Asuncion which is also the largest city in Paraguay. Did you know they were also topped as the world's happiest place and home to the most influential 'Guarani' culture? the people of Paraguay are preoccupied with water and you will find the world's largest working hydroelectric power plant here, on the Parana river.
If you conduct business from within Paraguay, it is time to register a .py domain extension. Registering a dot 'PY' country code extension (top level domain name) will increase credibility for your business across the globe. Why? Country-code domains are meant specifically for businesses that do business within a particular country--in this case, Paraguay. The .com domain (and other generic TLDs) are not targeted and that online space is saturated--and you likely already have the .com for your business.
Extend your brand presence with a more relevant, shorter domain--a ccTLD that differentiates you from competitors. Identify yourself as an official Paraguayan business owner and give your clients and constituents more confidence as they interact with you online. Country code domains also help you rank higher in local search results.