|Why register .ck?
|The Cook Islands is a self-governing island--technically an archipelago--in the South Pacific Ocean in free association with New Zealand. New Zealand is responsible for their defence and foreign affairs, but with consultation from the Cook Islands. The Cook Islands are absolutely breath-taking--the Azur blue waters that blur into the crystalline blue barrier waters the surround the land, coupled with the white sand beaches and lush green landscape. Paradise! With over 168,000 visitors travelling to the islands in 2018, tourism is the country's main industry.
If you conduct business from within the Cook Islands, it is time to register a .ck domain extension. Registering a dot 'CK' country code extension (top level domain name) will increase credibility for your business across the globe. Why? Country-code domains are meant specifically for businesses that do business within a particular country--in this case, the Cook Islands. The .com domain (and other generic TLDs) are not targeted and that online space is saturated--and you likely already have the .com for your business.
Extend your brand presence with a more relevant, shorter domain--a ccTLD that differentiates you from competitors. Identify yourself as an official Cook Islander business owner and give your clients and constituents more confidence as they interact with you online. Country code domains also help you rank higher in local search results.