Over the past three years, the evolution of ICANN's proposal for new generic Top Level Domains (TLDs) has taken many twists and turns, but the ICANN board recently approved the new TLD program. You will now need to develop a plan to address the issues, or to capitalize on the business opportunities that will arise. For most, it has been challenging to stay informed on the new TLD program. Whether you support new TLDs and are interested in applying for one, or are not in favor of the launch, having a new gTLD strategy is critical for any organization conducting business and/or wanting to engage customers and potential customers online.
| Developments from the Singapore ICANN Meeting |
| Highlights of the “Final Applicant Guidebook" |
| Overview of new Generic TLDs (gTLDs)—the how and why |
| Types of new gTLDs, their use, and requirements for registering new gTLDs |
| Estimated timeline, operating costs, and benefits of having your own TLD |
| How Safenames and Verisign can help |
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